- Location: Ireland, Northern Ireland
- Institution: Dublin City University, Queen's University Belfast
- Status: Active
- Type: Independent
- Theme: Enabling Fair Transformations
- Timeframe: 2024 - 2029
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The media plays a vital role in shaping how people understand and respond to environmental change. This project examines how rural, farming, coastal, border and fishing communities across Ireland and Northern Ireland make sense of climate change, biodiversity loss and water quality decline, and how these issues are reported and discussed in the media they trust most.
The project pays particular attention to specialist farming and fishing media, as well as local and regional outlets, across six key locations:
- The River Foyle area
- North Dublin (city and county)
- Coastal areas in County Cork
- Belfast
- County Mayo
- The Midlands (Ireland)
Project Goals
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Examine how climate change is covered in the media across the Republic of Ireland and Northern Ireland.
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Identify patterns in how different communities think and talk about climate issues, comparing approaches across the project’s six key locations.
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Explore social media representations of climate change, nature and water posted by and about these communities.
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Identify trusted voices in climate conversations at national, regional and local level, and understand how they communicate.
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Work directly with communities to help them recognise the climate stories being told about them and support them in telling their own stories about climate change and biodiversity in their own words.
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Share findings with other research projects to ensure that insights from media analysis feed into the wider programme of work.
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